Entrinsik Announces Appointment of Vice President of Marketing and Informer Sales

Entrinsik , Inc., a leading provider of innovative, web-based operational reporting and analysis solutions, today announced the appointment of Sharon Shelton to the newly created position of Vice President of Marketing and Informer Sales. The new release of Informer Web Reporting now gives users access to information from multiple systems, platforms, or locations, eliminating data silo constraints with or without a data warehouse, and Shelton will be responsible for leading Entrinsik 's Informer sales and overall marketing operations worldwide.

Shelton brings over twenty years experience working for Fortune 100 companies, small technology start-ups and nonprofit organizations in various levels of marketing and sales leadership, with the last ten focused exclusively on technology solutions. Her extensive knowledge of web-based applications and history of success in developing high performance teams uniquely qualify Shelton to lead sales and marketing efforts at Entrinsik .

Entrinsik has grown significantly over the past several years, and now has nearly 700 customers, 15 Partners, and thousands of users around the world. Shelton will report directly to Doug Leupen, Entrinsik 's President and CEO.

"We believe that Sharon's leadership qualities, integrity, proven track record and her laser-like focus on results will continue to be tremendous assets to Entrinsik ", says Leupen. "We are excited to have Sharon take on a more expansive leadership role as we respond to growing demand for our software in new markets."

"Entrinsik has the most innovative products and most compelling vision of any company I've worked with in the software industry", says Shelton. "Technology has evolved to a point where reporting and analysis needs can be met without making massive investments in time, money, and people, and our IT team has leveraged the latest tools, like Google Web Toolkit, to develop a product that really presents a powerful new way to access multiple sources of data in real time. I'm so thrilled to be a part of this talented team and look forward to leading our sales force to the next level."