Entrinsik Names New Director of Channel Partnerships

Entrinsik , Inc., a leading provider of innovative, web-based operational reporting and analysis solutions, today announced the appointment of Chris Reeves to Director of Channel Partnerships.

Entrinsik partners with a number of value added resellers, systems integrators, and consultants in various industries to deliver Informer Web Reporting, a powerful and popular web-based reporting solution. With over 11 years of marketing, product development, and business development experience in the technology industry, Mr. Reeves has a proven track record of success in helping solution providers grow their business by integrating complementary products to deliver a comprehensive solution.

"I look forward to building on our success in developing Partner relationships", says Mr. Reeves. "Our latest release is generating significant interest, and as our market grows to include both SQL and MultiValue solution providers, now's the time to further develop our channel program to help our Partners respond to the increasing demand for real-time operational reporting."

The release of Informer v4.0 delivers easy and controlled access to information from multiple systems, platforms, or locations eliminating data silo constraints with or without a data warehouse. Mr. Reeves will oversee the company's overall channel sales and marketing initiatives to further increase visibility among solution providers and support the success of partner companies.

"Chris' appointment represents another important step in supporting Entrinsik 's growing business", says Doug Leupen, CEO and President at Entrinsik . "Solution providers who specialize in helping small and mid-size companies will clearly be attracted to Informer's Partner program opportunities to achieve greater market exposure and expanded business and revenue opportunities."

Entrinsik has grown significantly over the past several years, and now has nearly 700 customers, 15 Partners, and thousands of users around the world. For more information on Entrinsik 's Informer Partnership program, please visit http://www.entrinsik .com/informer.