Informer Business Intelligence Now Available to SugarCRM Customers Via SugarExchange

Entrinsik, Inc. announced that Entrinsik's Informer self-service reporting and business intelligence software is now listed on SugarCRM's SugarExchange and can integrate directly with SugarCRM implementations. SugarCRM is the market-leading customer relationship management (CRM) company that enables enterprise-wide customer engagement.

SugarExchange is the marketplace for discovering third party solutions that leverage the SugarCRM platform. Informer is available in the Business Intelligence and Reporting categories on SugarExchange. Informer software provides real-time reporting, data analysis and interactive dashboards that extend the value of SugarCRM .

With Informer integration, Sugar users can:

  • Access data from multiple sources including SugarCRM, data warehouses, Google Docs, Excel spreadsheets etc.
  • Incorporate run-time variables allowing users to specify filter parameters and underlying Key Performance Indicators (KPI) on the fly
  • Easily construct ad-hoc reports with that contain rich content and integration with Sugar

"Through the integration between Entrinsik and SugarCRM, users can simply log into Sugar and access real-time reporting, data analysis and interactive dashboards all while staying within their CRM system," said Clint Oram, CTO and co-founder of SugarCRM. "We are making the process easier for users to have all the information they need at their fingertips in a central location, and this means they will stay in the CRM longer and unlock greater value from it."

"Informer is a natural fit for SugarCRM customers who are looking to add more advanced business intelligence capabilities to their CRM system quickly and easily," said Doug Leupen, President and CEO of Entrinsik. "With Informer, companies can now link their SugarCRM platform to multiple data sources on one screen; then immediately drill into the underlying details within the disparate databases with just one click."


Located in RALEIGH NC.

View more articles