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Case Study: Dove Saddlery

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Release Date: Monday, May 1, 2017


Headquartered in Littleton, Massachusetts, Dover Saddlery specializes in equestrian products, outfitting both horse and rider for any level of competition and riding. Dover Saddlery was founded in 1975 by competitive equestrians who had been members of the United States Equestrian Team Foundation's 3-day event team. Since then, Dover has expanded its retail presence through a combination of new store rollouts and acquisitions in multiple states. Today, the retailer operates a catalog and online business to serve riders across the country.


To support its rapid growth, Dover required a robust application database platform that could drive its expansion into different geographies. The company also needed a platform that was flexible enough to support its complex inventory and shipping processes across the stores as well as drive online operations.


  • Scaled successfully from one retail operation to 31 stores producing $120 M in revenue
  • Supported more than 30,000 SKUs and related ordering processes with a small IT staff
  • Gained ability to roll out ongoing updates to all stores within hours without impacting production time



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