Welcome Guest | My Membership | Login

Augmented Reality in Business


Summary

As some of you know, I've been tracking the changes in AR (Augmented Reality) pretty closely. I've even been experimenting with it some, looking for those business cases that would explain why, when, and how it should be used.

For obvious reasons, AR games are being used to demonstrate this technology. Games are visual, and being able to play in a digital fantasy world is really cool! Because you're seeing it first in games, and not in business applications, it can obscure the other value propositions offered by AR.

Before we get in too deep, we should address a bit of a misconception: AR is not VR (Virtual Reality). There is a distinct difference between the two technologies, even if they seem similar. AR offers users graphical enhancements to their real, physical environment, rather than creating an entirely new environment.

VR is designed to replace what you are seeing with a completely new world. This is what Samsung shows in the commercials for the preview of the very popular television series 24. This what Oculus Rift offers when you explore the galaxy using their headset.

Read More...

Social Media Login

Use your existing social media logins to access your Membership/Subscription information.

Existing Magazine/Newsletter Subscriber (Quick Access)

If you are an existing International Spectrum subscriber, but have not registered with the website, please enter the Reference Code found on the magazine or in the e-mails you receive from us.

Magazine Reference Code location

Spectrum Login

New Subscriber

If you currently do not receive the Magazine or other emails from International Spectrum, select the "Subscribe" button below to create an new membership account.


 

Find out more about the different between the FREE and a Professional Membership at:
Compare Account Options

 

# # #          # # #          # # #

 

Related Articles

  • From the Inside January/February 2017

    Company: International Spectrum

    Let's say you are a rock star or a professional athlete. You have talent. More than that, you are a master of your craft. Performing — onstage or on the playing field — is the practical demonstration of what you can do. Despite the hours you spend playing in public, you are still required to practice, practice, practice in private.

  • UX/UI Part II: Assumptions

    Company: HDWP

    Interfaces work, or fail, based on agreed reality. The challenge isn't solely about languages. It has to do with culture, generational changes, and real world experience. Computer programming is a dialog between the programmer and the user. Let's start questioning the assumptions we make in creating our conversations.

  • IS.HASH.MD5 Generating MD5 Values with Generic MultiValue BASIC

    The MD5 message-digest algorithm is a widely used cryptographic hash function producing a 128-bit (16-byte) hash value, typically expressed in text format as a 32-digit hexadecimal number. MD5 has been utilized in a wide variety of cryptographic applications and is also commonly used to verify data integrity.

  • Email from U2 Hold Files as PDFs

    Database: UniVerse

    Printing is only one way to share reports. Felix provides code for re-inventing hold files as PDFs and as email.

Return to top