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Print media's everincreasing use of electronic means of publication is
making a major impact on the business model of publishing. Lower production
and delivery costs, increased channels and fewer barriers to getting
published, and the promise of a richer user experience as we move away from
purely static print to more interactive forms are all benefits resulting
from the shift. It is not, however, without it's problems. For example, how
can content producers get paid enough to make a living, and how do they
avoid getting ripped off?
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Generating content (at least quality content) for print media hasn't
changed much over the years. You still need people to write it, edit it, lay
it out, etc. But today there are a number of tools which not only allow one
person to assume more than one of these roles, but the format of the final
product is also changing. See why "print" doesn't mean just print anymore.
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Planning It is human nature to want to avoid thinking about painful things.
But when disaster strikes, not having any plans on how to react or recover
can vastly limit our chances of survival — either personally or as a
business. This article explores some of the issues of planning business
survival after a catastrophe. If you are like most of us, you will find some
things that had never occurred to you to think about.
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Many companies and professionals recognize the value of using social media
to reach out to both existing customers and new prospects. Unfortunately,
unless you have given careful thought to your use of these tools, the effort
can backfire and have exactly the opposite effect of what you desired. Don't
let social media become "social blunder."
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When we hear the word "creative," we tend to think of musicians, authors,
visual artists, and the like. Although many members of the Information
Technology community consider themselves to be, and may actually have
degrees in, Computer Science, Software Engineering, or Networks, we have
more in common in our work needs and habits with the artists than is first
apparent. Managers of these group of people are advised to understand and
remember this.
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With many different ways of getting your message out to the world — print
ads, banner ads, e-mail campaigns, coupons — how do you know which methods
are effective at generating sales? Explore the various techniques for
gathering and analyzing marketing metrics.
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Most people know that businesses try to brand their products and services.
And when they present them to the world, they usually slant the message is a
particular way. These are examples of what is known in marketing as
modification.
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Money may or may not make the world go around, but it certainly is a pretty
good lubricant. When the supply of it starts to dwindle, such as during a
tough economy, the wheels of business start to squeak. Although a company's
IT department usually cannot directly generate more money to help oil the
gears, it can do something almost as good - generate information about
money. Where does it come from, where does it go, and how can we do more
with less of it?
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Although there are still concerns with Cloud Computing — data privacy,
guaranteed service levels, etc. — it appears that the Cloud is here to stay.
So what will it take to be able to deploy your MultiValue applications in
the Cloud? (Hint — you are almost there already.)
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2011 was an interesting year. We saw technical innovation, new services,
and a number of changes in the overall landscape. So what will 2012 bring?
Nobody can know the future, but here are the best guesses of one of our
contributing authors.
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When we hear the term "Print Media," most of us think of newspapers, books,
and magazines. But digital media news, articles, and books is simply a
different delivery mechanism that has much the same business requirements as
its "dead tree" (paper) counterpart.
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For many departments, the end of the year provides a time to take a look at
the budgets and make use of any leftover funds. Of course, we do not want to
be spending money just to spend it. Here are some ideas of some high-return
ways to do that spend down.
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Gone are the days when the Data Processing department was both keeper and
defender of the data and parceled it out to users on green bar reports where
they could look but not touch. Today's users insist that data be presented
to them in such a manner that they can manipulate it, summarize it, use it,
and even lose it. This provides the modern IT department with a new set of
challenges.
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