From The Inside Jan/Feb 2011
New Year, New Features, New Resources, New Formats…
We have a lot of new things and changes happening this year; one is the magazine. One of the big pushes this year is to make the magazine more digital friendly. As a start, you’ll see QR Codes on each article.
If you do not know what QR codes are, then here is a quick summary. QR Codes are bar codes that are readable by cell phone cameras. These bar codes contain information like urls, text, sms messages, e-mails, vcards, and much more. In our case, the QR Codes contain URLs to the magazine articles that are mobile device friendly.
We have had a digital edition of the magazine for several years, and we have a large archive of digital magazines, but they are sometimes hard to search and don’t re-link related content. The files sizes for the PDFs are a little unrulely for mobile devices, so we are introducing new formats.
We aren’t just making the magazine more digital friendly, but we will be recasting much of the resources and information available from Spectrum in a like manner.
Kindle, other eBook formats, iPhone, Android, iPad, e-mail, Web, social media… all of these formats will begin to work together as extensions of each other to provide you, as a MultiValue developer and user, the resources, tips, and education you need.
In this new digital format, you will start seeing a related links section. The related links will help provide you more information, and other resources you might find of interest based on the content and references in the current article you are reading.
As part of the change in the digital resources, the e-mail newsletter is also going to be extended this year to provide you more information about the products and tools you use. You will be able to customize it to include the information you want and what is relevant to you.
Also look for mobile and social apps that combine all the features of the web site, magazine, and newsletter into one place.
In summary, 2011 will be a year of digital media.
If you are interested in becoming more widely recognized as an expert in the MultiValue market, now is the time to start submitting articles, case studies, and tech tips to us. If you want to find out more about the programs we have for authors and consultants, then feel free to contact us (email@example.com or firstname.lastname@example.org).